‘Google Analytics Email Marketing Dashboard For Beginners’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Google Analytics Email Marketing Dashboard For Beginners”.
Carrie Hill says, “I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about before I consented to loading the image.
Fail — major fail.
With the sophisticated software and programs available today for email marketing, the state of emails I receive from huge corporations blows me away. Historically, email marketing has been an afterthought. There are those that do it well. Really well. But it seems to me that a majority of email marketing is this last-minute, “crap I forgot to do this,” throw something together, send-without-testing nightmare that converts a fraction of what it could — or nothing at all”.
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