‘Introducing The Search Marketing Playbook’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Introducing The Search Marketing Playbook”.
Elizabeth Komar says, “The ways consumers find information about companies or brands is changing. Where natural search results once were the primary way users discovered content or Websites,, now non-search engine media such as mobile apps, social networking sites, and consumer review hubs, are veritable contenders in your users path to discovery. Users have become so comfortable searching and discovering online that they employ their own methods and weave together personal paths of discovery that lead them to what they’re looking for. . To ensure marketers are “findable” across all different types of media, Forrester believes search marketers must shift the scope of their work from just buying paid search ads and conducting SEO projects to enabling brand discovery”.
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