The latest MOZ blog post is titled “Solving the Pogo-Stick Problem – Whiteboard Friday”.

Rand Fishkin says, “When people click through to our sites from a SERP and aren’t satisfied with what they find, they often pogo-stick back to find a different result, signaling to the search engines that the result wasn’t worth it. In today’s Whiteboard Friday, Rand shows us how to keep those searchers satisfied”.

Solving the Pogo-Stick Problem – Whiteboard Friday

MOZ Blog

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