The latest article on ‘Website Magazine’ is titled “Analyze Your “Search Footprint” with Google’s Paid & Organic Report”.

Pete Prestipino says, “Google has released a new report that will enable digital marketers to analyze and optimize their total search footprint, comparing performance for a query when you have either an ad, an organic listing, or both appear on the search results page.

The report, available only to those with an Adwords account, will prove useful in understanding the interaction between paid and organic search and whether there is some overall synergy between the two efforts occuring. Google gave the example of digital marekting agency Impaqt, which saw an 18% increase in CTR when paid and organic work together, as opposed to only having the organic listing”.

Analyze Your “Search Footprint” with Google’s Paid & Organic Report

Website Magazine

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