‘Are You Putting Up Barriers to Your Best B2B Content?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Are You Putting Up Barriers to Your Best B2B Content?”.

Julia Borgini says, “Recently I forwarded a whitepaper link to a friend. He’s an Agile trainer and consultant, and I thought he would be interested in the white paper on Agile marketing methods. Turns out he wasn’t, not because the topic didn’t interest him, but because he had to fill in a long.

That got me thinking.form to get the content. “I don’t want to give up that much personal information just to read it,” was his response”.
Are You Putting Up Barriers to Your Best B2B Content?