‘From Keywords to Contexts: the New Query Model’ – MOZ Blog
The latest MOZ blog post is titled “From Keywords to Contexts: the New Query Model”.
Tom Anthony says, “Gone are the days when a search query simply involved a string of words. Today’s queries include all sorts of implicit data — location, device, etc. — that add to the search engines’ understanding of what searchers really wanted to find. That fact has some very real implications for the way we think about keywords”.
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