‘Mobile Email Benchmarks and Trends by Industry’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Mobile Email Benchmarks and Trends by Industry”.
Ayaz Nanji says, “Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive.
The study found that that 49% of all marketing email opens now happen on a mobile device, yet the click-to-open rate (how many consumers clicked after opening an email) is significantly lower for mobile.
Twice as many people click on an email after opening it on a desktop (23%) compared with a mobile device (11%)“.
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