‘There’s A Major Shift From TV To Digital Video Ad Spending’ – Business Insider
The latest article on Business Insider is titled “There’s A Major Shift From TV To Digital Video Ad Spending”.
Laura Stampler says, “Bad news for the TV industry.
After polling 5,000 advertising executives attending the Interactive Advertising Bureau’s Digital Content NewFronts, the IAB found that 75% of U.S. senior executives plan to shift their budgeting from television to digital video ads“.
Comments are closed.
