‘Facebook’s Global Mobile Ad Market Share to Triple This Year’ – ‘Mashable’

Todd Wasserman says, “Google claimed more than half of the $16.65 billion global ad market in 2012, but Facebook made some big gains as well, according to a new eMarketer report.

The search giant went from a 38.1% share in 2011 to 52.4% in 2012, eMarketer estimates. This year, Google’s share will increase slightly to 53.2%. Meanwhile, Facebook’s slice of the mobile ad market went from zero in 2011 to 5.3% in 2012. This year, the company will nearly triple that for a 15.8% share. Here’s the full breakdown“.