The latest ‘Econsultancy’ blog post is titled “Gamification for marketers: what old school games can teach us about engagement”.

Matthew Kates says, “You’ve most likely heard or even uttered the latest ‘it’ term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?

Defined as the “process of using game concepts and mechanics to engage users and change behavior,” gamification is, at its core, a simple concept with huge potential for business.

In fact according to Gartner, 70% of Global 2000 organizations will have at least one gamified application by 2014″.

Gamification for marketers: what old school games can teach us about engagement

‘Econsultancy’ Blog

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