The latest article on ‘The Forrester Blog’ is titled “Microsoft: Return Of The Jedi”.

George Colony says, “Every ten years or so, a company in the technology industry that appears to be dead, dying, or stagnant, makes an amazing turn-around. In 1980 it was Intel — buried by the Japanese in the dynamic memory business, it re-invented as a microprocessor company. In the 1990’s it was IBM — saved from breakup-hungry investment bankers by LewGerstner to be re-born as a services company. In the 2000’s it was Apple.

It’s the 2010’s — who is poised to play Luke Skywalker?

Here’s the case for Microsoft:  Number One:  it’s still a powerful brand, as were IBM and Apple. Two:  a new generation of leadership is about to arrive, with fresh ideas and the courage to break with the past. Three:  the DNA of the company lies in programming — perfectly positioning it for the next big industry wave”.

Microsoft: Return Of The Jedi

The Forrester Blog

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