’10 Holiday Gift Guide Ideas For Email’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “10 Holiday Gift Guide Ideas For Email”.

Cara Olson says, “Planning your holiday email campaigns? You should be.

There are any number of tried and true approaches to engaging your subscribers over the holiday season. Gift guides, in particular, tend to be high performers. In fact, I strongly recommend that, rather than running just one gift guide campaign, you consider the following ideas to extend your gift guide campaigns throughout the season. Even better, several of the examples below combine multiple concepts into one campaign!

1. Price

The most straightforward gift guide is to offer by price. Gift givers generally have a threshold in mind for each recipient, and this allows them to shop from a category of products that fit this criteria”.

10 Holiday Gift Guide Ideas For Email

Marketing Land