The latest ‘MarketingExperiments’ blog post is titled “Display Advertising: 4 common mistakes marketers make with banner ads”.

Selena Blue says, “Display advertising can be a great channel to target and even retarget customers on the Web. However, as banner blindness increases, marketers must be cognizant of more than when and where they’ll employ banner ads.

They also need to keep in mind the ad itself.

First, it’s important to remember the goal of a banner ad: to get a qualified click”.

Display Advertising: 4 common mistakes marketers make with banner ads

MarketingExperiments Blog

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