The latest ‘MarketingExperiments’ blog post is titled “Customer Motivation: 3 steps to help you stop thinking like a marketer”.

Michael Powers says, “At MECLABS, there are two things we couldn’t live without: testing and data.

Although we consider these the most vital tools in our business, we also understand the importance of the backstory. With anything you hope to accomplish in life, a good perspective on the situation and an understanding of the task makes solving any problem more manageable.

Before you can truly analyze a webpage, you must understand your prospects’ motivationand expectations. In doing so, your chances of correlating any data you’ve been collecting with the copy on the page will be greater. This also provides a basis for testing and helps you guard against inconsistent tests”.

Customer Motivation: 3 steps to help you stop thinking like a marketer

MarketingExperiments Blog

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