Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Get Happy: Putting Yourself into Your Brand’s Personality″.

Baer says, “Debbie Gioquindo and Keryl Pesce, co-founders of Happy Bitch Wines, join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Read on for some of the highlights and tweetable moments”.

Get Happy: Putting Yourself into Your Brand’s Personality

Jay Baer’s ‘Convince & Convert’ Blog

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