‘The Art of Awesome Curation: Lessons from Gilt and Houzz’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Art of Awesome Curation: Lessons from Gilt and Houzz”.

Sucharita Mulpuru says, “One of the most common questions I get is “Who does personalization really well?” And at its heart, great personalization is about effectively deciding which products (or offers) from a deep product catalog to showcase when and to whom. Ever sinceGilt Groupe founder Alexis Maybank spoke at one of Forrester’s eBusiness Forumsand talked about the scores of email iterations her company executes with every email drop, Gilt is usually at the top of my list of answers. It’s particularly impressive because anyone in luxury knows that scaling digital content and creating personalized experiences is incredibly difficult because of luxury’s especially cumbersome creative processes”.

The Art of Awesome Curation: Lessons from Gilt and Houzz

The Forrester Blog