The latest post on ‘Copyblogger’ Blog is titled “Why Don’t More People Believe You’re the Best?”.

Brian Clark says, “One of the foundational tenets of direct marketing (which means all online marketing) is the “reason why.”

  1. Why are you the best?
  2. Why should I believe you?
  3. Why should I buy right now?

Good luck with that now. You can claim anything you want … and that’s the problem”.

Why Don’t More People Believe You’re the Best?

‘Copyblogger’ Blog

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