The latest article on  ‘Marketing Land’ is titled “Beyond SEO: All Smart Online Marketing Is Optimized”.

Brian Clark says, “Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes?

The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect and channel the existing desire for solutions and benefits to a specific product or service.

The key to intimately understanding that conversation is to first understand how the people you want to reach think, feel, and view the world”.

Beyond SEO: All Smart Online Marketing Is Optimized

Marketing Land

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