MarketingSherpa has released a case study titled “Email Marketing: BustedTees’ personalized send times increase email revenue 8%”.

Courtney Eckerle says, “A leading Internet-based T-shirt brand, BustedTees has customers scattered all over the world in the United States, Europe and Asia. In spite of its global audience, it was only sending a daily email at one time every day.

See how it implemented personalized send times for its users, resulting in an 11% increase in clickthrough rate and an email revenue increase of 8.2%”.

Email Marketing: BustedTees’ personalized send times increase email revenue 8%

MarketingSherpa

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