The latest ‘Web Marketing Today’ blog post is titled “How to Build a Profitable Website; 2 Case Studies”.

Andy Curry says, “Far too many businesses put up a website thinking it will automatically generate customers. It is a “build it and they will come” mentality. But there are many factors that make a website profitable or not.

First, if nobody sees your website, then you won’t generate any income from it — period. It won’t matter how pretty it is, how low the prices are, or how unique the merchandise is. It will fail.

So before you build a website, it’s imperative you understand what it takes to get it seen by actual people who are looking for what you offer. Getting your site findable is done with a process called search engine optimization. Mastering SEO takes much time. If you decide to tackle it yourself, prepare for several months of extensive research and study. What’s more, you will find conflicting opinions on what works and what doesn’t. Worse, what one expert emphasizes may not work on all sites. Thus, you will want join communities that are heavily involved in SEO and learn from them”.

How to Build a Profitable Website; 2 Case Studies

Web Marketing Today

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