Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Win at Content by Targeting a Niche″.

Baer says, “Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace. Tractor”.

How to Win at Content by Targeting a Niche

Jay Baer’s ‘Convince & Convert’ Blog

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