‘How Are You Thinking About Video Content These Days?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “How Are You Thinking About Video Content These Days?”.

Jim Nail says, “As I get deeper into the changes impacting television and online video, their convergence, and the possibility of entirely new forms of video entertainment content, I’m thinking about content in the following categories:

• Long-form professional video — i.e., produced originally to be broadcast on TV
• Professional clips — news, sports highlights, scenes from programs
• Short-form professional — i.e., Maker Studios, et al, producing videos shorter than 30 minutes, specifically for Internet distribution
• Brand videos — i.e., content marketing done in video form, such as Home Depot’s do-it-yourself instructional videos
• Consumer-generated videos”.

How Are You Thinking About Video Content These Days?

The Forrester Blog