MarketingSherpa has released a case study titled “Marketing Automation: 200% increase in lead volume for software company after implementation”.

David Kirkpatrick says, “In the complex sale, lead generation and lead nurturing are key components in finding and moving people down the pipeline. The best and easiest way to accomplish both of these objectives is taking advantage of automation software that can handle some of the early and mid-stage marketing, and also tie into the sales CRM to provide lead-gen-to-closed-deal visibility for the marketing team.

This week’s B2B Marketing Newsletter looks at the process SmartBear, a software company, went through to add marketing automation software to its business process while growing at a rapid pace”.

Marketing Automation: 200% increase in lead volume for software company after implementation

MarketingSherpa

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