‘Release a Press Release Expertly’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Release a Press Release Expertly”.

Julia Spence says, “It takes a special kind of skill to release a press release that people read, remember, and share, which is the whole point of writing it in the first place.  Do you have what it takes?

Go through the following expert pointers on how to release a press release successfully, and see if it matches your own PR style and strategy.

Hook

Not the Peter Pan villain. In PR lingo, hook is that special quality of a written text that makes a press release irresistible. Have you ever heard a song that just sticks in your head?  It’s the same principle in action”.

Business2Community.com