The latest article on Business Insider is titled “This Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform”.

Jim Edwards says, “Antonio Garcia-Martinez

One of the lead designers of Facebook’s ad exchange says Twitter’s $350 million acquisition of mobile ad company MoPub makes Twitter a superior product – potentially – in terms of mobile advertising.

Former Facebook ad targeting product manager Antonio Garcia-Martinez helped create FBX, which allows advertisers to target users inside Facebook based on their web browsing history. He is now an advisor to one of Facebook’s larger ad-buying clients, Nanigans”.

This Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform

Business Insider

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