The latest ‘MarketingExperiments’ blog post is titled “A/B testing: How we drilled down to discover the truth behind a 445% lift”.

Spencer Whiting says, “Exceptional lifts do not always indicate exceptional results. You always need to look at the data with a discerning eye.

For example, we recently ran a test with one of our  Research Partners that offers products and services   to certain high-tech industries.

All of its business is online and 90% of its products are digital. This test was designed to be avalue proposition development and thought process test on the company’s primary product page, which represents a significant amount of its traffic and revenue”.

A/B testing: How we drilled down to discover the truth behind a 445% lift

MarketingExperiments Blog

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