MarketingSherpa has released a case study titled “Email Marketing: Clothing retailer lifts average open rate 40% via customer segmentation campaign”.

Allison Banko says, “Engaging customers through email campaigns is a craft. As a marketer, you understand the importance of appealing to your customers’ behaviors, but what behaviors are most important to hone in on? Which area of focus will result in the most success for your company?

This case study illustrates how a women’s e-commerce retail site, SwayChic, optimized its email campaigns by tuning them to different segments of customers, ultimately increasing revenue as well as clickthrough and open rates”.

Email Marketing: Clothing retailer lifts average open rate 40% via customer segmentation campaign

MarketingSherpa

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