The latest MOZ blog post is titled “Five Steps to Finding (the Right) Guest-Blogging Opportunities”.

Mackenzie Fogelson says, “Guest blogging isn’t just a link building tactic (that has been spammed and abused). It’s an excellent way to build your credibility, your community, and your customer base.

But you have to be strategic about it and put some quality effort into it.

When you guest blog, you’ve been provided the opportunity to leverage someone else’s audience, someone else’s brand, and someone else’s established forum”.

Five Steps to Finding (the Right) Guest-Blogging Opportunities

MOZ Blog

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