‘Is Facebook an Effective Driver of Sales?’ – ‘Mashable’

Lauren Indvik says, “In early August, Mashable set up Meg Faure, founder of The Baby Sense Company, withJeremy Pepper, a Los Angeles-based social media and public relations consultant, to see if Faure could up engagement and sales conversions among her (already sizable) Facebook and Twitter communities.

Faure is the international bestselling author of Baby Sense, which over the past decade has expanded into a franchise that includes several more books, a seminar series and an ecommerce business that spans three continents. Faure and her company are a natural fit for social media: In her home country of South Africa especially, she is a well-recognized expert on child care, and the company’s Facebook page and Twitter account are peppered with questions from concerned parents. With a modest marketing budget (less than $500 a month), Baby Sense had amassed more than 31,000 fans on Facebook and 2,400 followers on Twitter as of early August“.