The latest article on ‘MarketingProfs’ is titled “CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy”.

Ayaz Nanji says, “Only one-third of chief marketing officers report that they are able to demonstrate quantitatively the impact of their marketing spending, according to a recent report by The CMO Survey.

Proving the value of social media spending is a particular challenge for top marketers. Only 15% of CMOs surveyed report proven quantitative impacts from their social media marketing. Another 36% say they have a good sense of the qualitative impact, but not the quantitative impact“.

CMOs Struggle to Valuate Impact of Marketing Spend; Optimistic About Economy

MarketingProfs

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