The latest post on ‘ReadWrite’ is titled “Facebook Tests Auto-Play Mobile Video, Softening You Up For Commercials”.

Selana Larson says, “Facebook is testing a new way to push auto-playing video at its mobile users, a precursor to its all-but-inevitable introduction of video advertising.

Videos embedded in Facebook NewsFeeds will now play automatically, but silently, as smartphone or tablet users scroll by. Clicking on the video will enlarge it and play audio. The test is currently limited to what Facebook calls a “small group of U.S. mobile users.”

Only videos posted by individual Facebook users, including those from Instagram and similar applications”.

Facebook Tests Auto-Play Mobile Video, Softening You Up For Commercials

ReadWrite

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