‘Mini Content Curation Masterclass: A Fortnight in Content Marketing’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Mini Content Curation Masterclass: A Fortnight in Content Marketing”.

Ryan Skinner says, “I read a disconcerting amount of content about content; you wouldn’t expect less from Forrester’s content marketing analyst. So I thought: Why not do something with it? I’m going to curate and occasionally publish a great little list of content links.

As introduction, here’s my formula for curation.

Tight focus on audience: This is for marketing leaders who work with content in one way or other. If you don’t work in marketing or think about content, this will be of less value. My goal’s to give people who think about or work with content a list of recent articles on the topic, out of which at least a couple will be solid gold”.

Mini Content Curation Masterclass: A Fortnight in Content Marketing

The Forrester Blog