The latest article on  ‘Marketing Land’ is titled “Why Customer-Centric Mobile Optimization Matters”.

Lynn Baus says, “While perusing the latest and greatest stats on mobile adoption rates, I ran across recent report by the  UK’s Internet Advertising Bureau that really got me thinking. It stated that, as of January 2013, 57% of the top 100 UK brands now have a mobile-optimized site — up from 37% just six months earlier.

Given the increase in mobile device adoption and usage rates, this is a promising trend. However, with the increase in traffic, marketers are also reporting high bounce rates and low engagement on mobile devices. This report contrasted with many other sources, which had been touting increased conversions when a brand optimizes for mobile”.

Why Customer-Centric Mobile Optimization Matters

Marketing Land

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