‘10 Ways Startups Can Grow With Vine and Instagram Video’ – ‘Mashable’

Scott Gerber says, “Vine and now, Instagram video are all the rage when you’re looking for laughs or sharing clips with friends.

But do they have any practical application for business owners? More to the point, what can you really tell customers in just a few seconds of mobile video?

We asked a panel of 10 founders to share how they’re incorporating short video into their social media marketing — and what advice they have for others just getting started. Here’s what they had to say“.