The latest ‘Econsultancy’ blog post is titled “OMG! you mean RFM is useful?”.

Malcolm Duckett says, “Those of an analytical/numeric persuasion in marketing can often be heard wittering on about ‘RFM scores‘ and ‘quintiles’, and much of the time these ideas feel like something completely irrelevant to the “real world”…

…but a couple of weeks back I had a real OMG! moment, when I had a stark lesson in just why these ideas matter, and how powerful they can be”.

OMG! you mean RFM is useful?

‘Econsultancy’ Blog

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