The latest ‘Web Marketing Today’ blog post is titled “Understanding PPC Quality Score”.

Melissa Mackey says, “One of the most important and most hotly debated aspects of pay-per-click advertising is quality score. Quality score is a search engine’s measure of relevance — how well your keyword, ad copy, and landing page relate to each other. More importantly, quality score determines your ad”.

Understanding PPC Quality Score

Web Marketing Today

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