The latest article on  ‘Marketing Land’ is titled “How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure”.

Danny Sullivan says, “It was big news last month. For the first time since May 2011,Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there’s apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let’s explore what we can.

Yahoo Resurges

I’ll start with a chart. Below, as provided by ratings service comScore, is the number of unique visitors in the United States to the Yahoo and Google networks, for each month going back to November 2009″.

How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure

Marketing Land

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