The latest ‘Econsultancy’ blog post is titled “64% of businesses increased spending on online display this year: report”.

David Moth says, “Almost two-thirds of businesses (64%) increased their spending on online display advertising this year, while just 14% decreased their level of investment in this channel.

This marks a trend of increasing spend as the proportion of advertisers having increased their budgets for display advertising has gone up from 57% to 64% since 2009.

While this trend reflects the stabilised economy in 2013 compared to 2009, it also highlights increased confidence among advertisers and agencies that online display advertising is delivering value, largely driven by more efficient technology and better understanding of the channel’s performance resulting from improved attribution”.

64% of businesses increased spending on online display this year: report

‘Econsultancy’ Blog

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