The latest ‘Econsultancy’ blog post is titled “Email marketers focus on integration, automation and optimisation”.

Bola Awoniyi says, “While the number of channels for communicating with consumers has increased, email marketing remains an integral part of a brand’s digital offering.

The 2013 edition of the Email Marketing Platforms Buyer’s Guide documents a number of factors which have contributed to the email marketing industry’s sustained growth.

Email’s familiarity in the face of an ever-changing digital landscape and its pivotal position in multichannel campaigns makes it increasingly valuable to the modern marketer”.

Email marketers focus on integration, automation and optimisation

‘Econsultancy’ Blog

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