The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: 4 tips for productive conversations with your data analyst”.

Benjamin Filip says, “Every week, I encounter work orders from research analysts requesting data analysis on our Research Partners’ test results that are difficult to understand.

I think there’s a reason for this – poor communication.

I’ve noticed a lack of understanding of how data analysts think. Research analysts and many marketers do not define projects and goals the same way data analysts approach a data challenge.

Data analysis takes time and resources, so the less time spent interpreting desire over data will leave more room in the budget for necessary analysis. Better, clearer communication means everybody wins”.

Marketing Analytics: 4 tips for productive conversations with your data analyst

MarketingExperiments Blog

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