‘Marketing automation: how it works and why it’s important for modern marketers’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Marketing automation: how it works and why it’s important for modern marketers”.

David Moth says, “Marketing automation is a powerful tool for brands as it allows them to create a rich profile of their audience and use targeted marketing messages to help drive conversions.

In order for automation to work effectively data must be turned into insights that help to create strong customer lifetime value models and optimise marketing messages.

Digital channels provide new and valuable sources of data and customer insight that can be acted upon in real time”.

Marketing automation: how it works and why it’s important for modern marketers

‘Econsultancy’ Blog