The latest post on ‘Copyblogger’ Blog is titled “Why It’s Not About You (Except When It Is)”.

Pace Smith says, “When new entrepreneurs learn about copywriting that works, many think, “Great! Now I can talk about myself in a more compelling way!”

No. Never talk about yourself.

Once you learn this rule, your audience may start paying attention — but if you follow it blindly, your copywriting will lack punch … and it’ll lack a high conversion rate, too”.

Why It’s Not About You (Except When It Is)

‘Copyblogger’ Blog

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