The latest article on  ‘Marketing Land’ is titled “3 Key iOS 7 Features Marketers Should Care About”.

Aaron Strout says, “On September 18, Apple rolled out its new mobile operating system, iOS 7. Described by Apple SVP of Design Jony Ive as the “most significant change to the mobile operating system since our first iOS platform,” iOS 7 has applied the addition by subtraction principle.

For starters, Apple’s “reductive design” approach features flatter icons (versus trying to make icons look three dimensional). Interestingly, this is an approach that Google rolled out with its Android platform a couple of years back”.

3 Key iOS 7 Features Marketers Should Care About

Marketing Land

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