The latest ‘Econsultancy’ blog post is titled “Multichannel challenges for modern marketers and how they can be overcome”.

David Moth says, “Designing and implementing an effective multichannel strategy is a massive challenge for businesses, but one which also has the potential to deliver huge rewards.

It requires companies to be able to break down siloed ways of working and join up disparate data sets to deliver coherent, personalised customer experiences across numerous channels.

This is one of the central themes in our new Modern Marketing Manifesto, which forms the basis of the upcoming Festival of Marketing. The Festival begins on October 8 and includes a number of exciting events that will help marketers get to grips with new trends and disciplines”.

Multichannel challenges for modern marketers and how they can be overcome

‘Econsultancy’ Blog

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