The latest article on ‘Website Magazine’ is titled “Need to Know: 4 New Premium Ad Formats”.

Pete Prestipino says, “Display advertisers are excitedly looking forward to the upcoming holiday shopping season – particularly those using retargeting campaigns as they could provide a substantial edge or bump in performance over advertisers previous years’ campaign metrics.

In advance of Advertising Week, AOL introduced several new ad formats that are worth a look.

The new products include a “reactive” wallpaper/takeover unit that transforms as users scroll, a persistent loft unit that travels down a Web page and opens up to display video or other multimedia elements”.

Need to Know: 4 New Premium Ad Formats

Website Magazine

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