The latest ‘MarketingExperiments’ blog post is titled “Online testing: 3 tips to help keep test designs aesthetically friendly”.

Emily Munns says, “Through my experiences of turning test ideas into wireframes, I have come across problems at times with how to communicate those ideas from an aesthetic point of view.

This can be a little problematic because when you think about it, the aesthetic components of a test idea often play a huge role in a page’s performance.

Unless your customers are using the Internet wearing a blindfold, they will interact with what they see, so really, aesthetics are your marketing”.

Online testing: 3 tips to help keep test designs aesthetically friendly

MarketingExperiments Blog

Sharing is caring