The latest article on  ‘Marketing Land’ is titled “Beyond Gathering Likes: Moving Past Followers & Fans”.

Kelsey Jones says, “When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace friends you had. However, social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built”.

Beyond Gathering Likes: Moving Past Followers & Fans

Marketing Land

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