MarketingSherpa has released a case study titled “Email Marketing Relevance: Personalized important occasions campaign by online gift retailer achieves a 39% open rate”.

Courtney Eckerle says, “When gift website Mud Pie expanded from wholesale to selling directly to consumers, it became clear that a way to draw in and keep consumers on its e-commerce website was needed.

Using an automated email campaign, see how marketers at Mud Pie used personalization and incentives to stay top of mind during events that were important to, and key purchase triggers for, their customers”.

Email Marketing Relevance: Personalized important occasions campaign by online gift retailer achieves a 39% open rate

MarketingSherpa

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