The latest article on ‘The Forrester Blog’ is titled “If The Future of Advertising is Mobile, Then Why is it so Lame Now?”.

Mike Gualtieri says, “The future of online advertising is absolutely mobile, says Forrester Principal Analyst and Research Director Melissa Parrish. The problem is that mobile advertising today is just a compact, less complex version of traditional web advertising. That’s why many advertsiers say that it’s not as effective. Something has to change to make mobile advertising more effective. That something, says Melissa, is that mobile advertising must be driven by the user’s in-the-moment context. In this episode of Forrester TechnoPolitics, Melissa analyzes the current state of mobile advertising”.

If The Future of Advertising is Mobile, Then Why is it so Lame Now?

The Forrester Blog

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