The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Handling a Crisis”.

Margie Clayman says, “For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies have enjoyed until recently in these scenarios was the luxury of time. There was time to see the problem, time to address it, time to craft a response, and time to get the response out there. Today, with the 24/7 news cycle and the online world that is always “on,” that luxury of time has disappeared. Before you even realize what is happening, a video negatively portraying your company could go viral. A tweet could be shared and spread like wildfire. A blog post blasting your new product could take over the online world. These are worst case scenarios, but they are possible in today’s world”.

Manage Your Marketing: Handling a Crisis

Business2Community.com

Sharing is caring